Saudi Founding Day - Brands For Less

Goal: animate the storyboard in line with the visual identity of Saudi Founding Day (authenticity and history) in a 3D look, with fitting sound effects and music. Problem: the storyboard was designed in Illustrator and is completely 2D, so it had to be converted to let the camera move between elements on the Z axis. The market walls in the opening scene are drawn in perspective, so they were used as surfaces that cast light onto 3D surfaces matching their original perspective, and the desert ground was rebuilt in Cinema 4D and brought into After Effects.

Motion graphicsFounding DaySaudi Arabia